Resume
Background
The Project
Moving is a stressful process. As people are becoming more reliant on rideshare apps and online furniture marketplaces, our society has a strong need for help with transporting large items. People need an alternative service to fulfill this need.
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To solve this issue, my team and I created a hauling service within the Uber app. Uber Haul is the perfect alternative to asking your friend with a truck for a favor. This service allows for people to request a ride with a truck and a mover, to fulfill your transporting needs.
The Goal
To eliminate the stress of moving by successfully implementing a moving service into the Uber mobile app. The process to request a truck should be quick, easy, and efficient.
The Challenge
Designing an experience that looks and operates like the existing Uber app.
Timeframe
2 Weeks
Role
Team member in a group of 4,
working on a concept project
Software
Figma
Skills
User Research, Userflows, Sketching,
Wireframing, Prototyping, Usability Testing
Research
User Interviews
Discovering users' needs for a moving service
15
Findings
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People need​ help hauling furniture
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People want transporting large items to be easier
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People utilize their social circle for large vehicle space
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Moving help is inconvenient or expensive
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Lack of truck access prevents people from buying used furniture
User Interviews
"Transporting items by myself is a headache I do not want to deal with."
Task Analysis
Analyzing task procedures of competitors
Findings
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Competitors allow users to select the size truck the need
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Competitors require a pick up and drop off address
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Users can upload photos of their item
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Users can write a description of their item
Feature Inventory
Reviewing features in the uber app services and competitors
Findings
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Brand analysis identified necessary features to incorporate into the app design such as tracking car arrival, rating the driver, and saving payment method.
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Competitive analysis identified industry standards to incorporate into design such as on demand service, ordering in advance, and selecting vehicle size
Brand Analysis
Competitive Analysis
Synthesis
Affinity Map
Understanding commonalities amongst users
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Personas
Defining who we are designing for
Primary Persona
Secondary Persona
Problem Statement
“Worried William” needs a convenient and affordable way to transport a couch from the seller to his new apartment, so he does not have to rely on others for help.
Userflow
Illustrating how users will complete a task
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Gained a visual understanding how users get from start to finish
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Identified where to place each step in the process
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Organized where to implement each feature
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Ideation
Sketching
Designing features to satisfy our users needs
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Sketched low-fi drawings to get ideas on paper
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Explored multiple design options for each feature
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Identified where to place each feature and how it will look
Add Photo
Map
Provide Suggestions
Ridealong
Toggle
Review Order
Wireframing
Exploring how our new feature will fit into Uber
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Explored how new feature work within the Uber app
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Digitized initial ideas and designs
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Determined spacing, content prioritization, and functionality of designs
Map
Display
Truck Options
Add Item Description
Schedule Pick Up Time
Testing & Iteration
Usability Testing
Identifying any performance issues with hi-fi prototype
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Users struggled to identify ridealong toggle
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Users were confused by the scheduling button
Findings
8
Tests
Iteration
Incorporating feedback from usability testing
Ridealong Toggle
Before
Toggle location was unintuitive
After
Toggle is relocated to a central area
Scheduling Button
Before
Button was too small and confusing
After
Button is larger and clearly labeled
Prototype
Takeaways
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Teamwork - Time management and effective communication is essential when working with a team
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Study the brand - Understand all user practices and rules of a brand in order to effectively implement a supporting feature
Humanyze
Mall Liquor & Wine